Diljit Dosanjh, the youth sensation who is understood for his genuine tone of voice and his edgy type is the brand new face of FILA in India. There’s a true vibe on this affiliation, as each Diljit and FILA embody youthful power, playfulness, and a definite type quotient. Other than being an excellent musician and an acclaimed actor, Diljit Dosanjh is an actual type icon. His daring style statements should not solely inspiring a complete new technology however his real love in the direction of streetwear tradition can be defining traits.
On this marketing campaign, Diljit will probably be seen sporting FILA’s uber-cool Motorsport assortment. Motorsport has all the time been part of FILA’s DNA and a necessary class for the model. This 12 months the gathering debuts a line of attire and footwear infused with type and efficiency with a Motorsport edge. Diljit in his personal type introduced to the world “Hum Fila wale ban gaye” (I’ve now turn into a part of the FILA household), by means of his Instagram tales is extraordinarily excited on this affiliation.
Mr. Rohan Batra – Managing Director – Cravatex Manufacturers Restricted, which has an unique license for the Model FILA in India, commenting on this affiliation stated, “We’re extraordinarily delighted to have Diljit Dosanjh because the face of the model in India. Diljit has effortlessly blended streetwear and tradition and continues to be a large affect on the youth of India. His strategy matches the philosophy of FILA, which caters to the on a regular basis life-style of younger shoppers, who’re bold whereas being effortlessly trendy. We couldn’t have requested for a greater affiliation than Diljit, whose type assertion is genuine and true.”
The newly launched Motorsport assortment is offered at FILA unique shops, main giant format shops, and e-com companions. The vary begins at INR 3000 and is designed for shoppers who take a look at motorsport as a style and life-style selection and never only a sport.
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