Levi’s unveils their new assortment in collaboration with Deepika Padukone, Retail Information, ET Retail


Levi’s unveils their new collection in collaboration with Deepika PadukoneLevi’s pronounces the launch of its collaboration with type icon and model ambassador, Deepika Padukone. Levi’s x Deepika Padukone is a set that actually defines the icon’s vogue sensibility and genuine type.

Rooted in Levi’s genuine type and up to date with Padukone’s signature type, this inaugural Levi’s x Deepika Padukone collaboration exudes freshness and confidence. The gathering re-imagines Levi’s classics via its vary of denims and jeans whereas introducing Padukone’s signature favourites like athleisure items, edgy fake leather-based pants and outsized shirts.

“The endeavour with my first ever collaboration with Levi’s was for it to be an genuine illustration of my private type. And I imagine we’ve been capable of keep true to that imaginative and prescient.” stated Padukone.The collaboration brings Padukone’s ultra-casual type to life via lengthy varsity jackets, co-ord sweatsuits, crop-tops & bralettes. Additionally, you will see edgy fake leather-based pants and an all denim jumpsuit. It additionally options trendy & up to date interpretations of Levi’s jeans, with new on-trend 70’s-inspired excessive waist denims and reduce & sew huge leg silhouettes to be paired with extra-long and cropped trucker jackets, a variety of outsized shirts, gentle romantic tops with organza sleeves, straightforward graphic t-shirts and elevated sweatshirts. General the gathering options quintessential items that may stand out in any wardrobe.

Levi’s unveils their new collection in collaboration with Deepika Padukone
“We’re completely thrilled that Deepika Padukone’s first collaboration as model ambassador for Levi’s®️ is so iconic but private. Levi’s has at all times believed in ‘genuine self-expression’ and the collaboration is simply that. We needed to work with Deepika due to her iconic sense of favor and its affect on customers. Her understanding of colors, materials and silhouettes is exclusive and very particular person. With this collaboration we see the inclusion of newer materials, finishes and matches. The introduction of athleisure items, fake leather-based pants, lengthy varsity jackets and even the outsized shirts are a approach for us to discover unknown textile territories and likewise relate to a more recent vogue shopper.” Sanjeev Mohanty, SVP & MD- South Asia, Center East and Africa, Levi’s

The Levi’s x Deepika Padukone collaboration is responsibly made, consistent with Levi’s dedication to sustainability. 60% of the collaboration line is sustainably sourced with 100% of the road ethically produced. That includes natural cotton, super-soft Tencel made out of wooden pulp, cottonized hemp and denim produced with the model’s waterless expertise, the road permits customers to make an announcement, with sustainability on the forefront.

The Levi’s x Deepika Padukone Collaboration will likely be out there at Levi’s stores, Levi.in and choose companion e-commerce platforms.

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