Michael Kors to launch MK My Approach In-store pop-ups all through India; Janhvi Kapoor to function in digital campaigns : Bollywood Information


Michael Kors is happy to announce the launch of an thrilling new pop-up retailer activation all through India to have fun MK My Approach—the favored interactive expertise that immerses prospects within the luxe world of Michael Kors and lets them customise their Signature emblem print purses with their initials.

Michael Kors to launch MK My Way In-shotre pop-ups throughout India; Janhvi Kapoor to feature in digital campaigns

The MK My Approach activation will happen in shops with a colourful pop-up kiosk. Equal elements are elevated and high-energy, the pop-up’s countertop and façade are splashed with metallic hues and punctuated by outsized, graphic takes on the model’s signature print.

After deciding on their Signature print purse, prospects have the prospect to have their luggage hand-painted by Bangalore-based artist and illustrator Srishti Guptaroy (@srillustrator) with both their English/Hindi initials or with one in all 4 distinctive motifs designed particularly for Diwali. As an extension of the in-store program, the motifs can even be made into gify stickers obtainable for all Instagram customers. Provides are offered by Angelus Paints, a California paint firm and world chief in luxurious customization. To have fun the launch, the model has additionally created a digital marketing campaign starring Bollywood actress Janhvi Kapoor (@janhvikapoor).

The pop-up retailer activations will happen in a number of cities all through India, together with:

• Jio World Drive in Mumbai (from October 8—31)
• DLF Emporio in Delhi (from October 11—31)
• UB Metropolis in Bangalore (from October 23—30)
• Tatacliq Luxurious (on-line) (from October 18—31)

#MKMyWay

ALSO READ: Janhvi Kapoor’s retro look will take you again in time

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