Ola Electric has called for #EndICEAge amid an oil shock brought on by the Iran war. This campaign comes at a critical juncture as the company faces its lowest electric vehicle (EV) sales since its listing in August 2024. In February 2026, Ola Electric’s sales figures plummeted, prompting the need for a strategic initiative to rejuvenate interest in electric mobility.
The ‘EndICEAge’ campaign, launched on March 26, 2026, offers electric scooters and motorcycles starting at an attractive price of ₹49,999. This pricing strategy is designed to make EVs more accessible to a broader audience, especially in light of rising fuel prices and the geopolitical climate affecting oil supply.
As part of the campaign, Ola Electric is providing benefits totaling up to ₹50,000, which includes service guarantees and assured buyback schemes. The buyback guarantee is particularly noteworthy, offering an assured buyback value of up to 60% on its EVs, thereby reducing the financial risk for consumers.
In addition to the financial incentives, the company is extending an eight-year warranty as standard for its S1 scooters and Roadster motorcycles, further enhancing consumer confidence in the durability and reliability of its products.
Bhavish Aggarwal, the CEO of Ola Electric, emphasized the urgency of transitioning to electric mobility, stating, “Rising fuel prices and the current geopolitical situation are clear reminders of why India must accelerate its journey towards energy independence.” He further remarked, “Every EV on the road reduces our dependence on imported oil,” underscoring the broader implications of the campaign.
Despite the challenges, Aggarwal remains optimistic, asserting, “We are going to do whatever it takes to accelerate India’s move beyond ICE!” This statement reflects the company’s commitment to leading the charge in the electric vehicle sector.
The offer associated with the ‘EndICEAge’ campaign is valid until March 31, 2026, creating a sense of urgency for potential buyers. Observers are keenly watching how this initiative will impact Ola Electric’s market position and sales trajectory in the coming months.
As the campaign unfolds, it remains to be seen whether these efforts will successfully reverse the declining sales trend and reinvigorate consumer interest in electric two-wheelers in India.
