As the cricketing world gears up for the 2026 T20 season, a significant partnership has emerged between CREX and the Delhi Capitals. This collaboration is set to redefine how fans interact with the game, moving beyond traditional viewing experiences.
On October 1, 2023, both organizations announced that CREX would serve as the Official Fan Engagement Partner for the Delhi Capitals. This partnership is particularly noteworthy as it aims to introduce real-time, interactive experiences during all matches, allowing fans to engage with the game like never before.
Purshottam Rawat, CEO of CREX, emphasized the changing landscape of cricket viewership, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment reflects a broader trend in sports where digital engagement is becoming paramount.
The CREX app, which boasts over 100 million downloads and 20 million monthly active users, will be the primary platform for these interactive experiences. Fans will have the opportunity to participate in quiz-based contests for free, with the chance to win exclusive rewards such as team merchandise, signed memorabilia, and match tickets.
In a statement, Sunil Gupta, CEO of Delhi Capitals, expressed enthusiasm for the partnership, saying, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He further noted that this collaboration allows the team to deepen its connection with fans.
Moreover, Gupta highlighted that “CREX’s innovative, real-time engagement format adds a new interactive layer which will help bring our fans closer to the game.” This approach aligns with the evolving digital-first strategy of the Indian T20 league, which increasingly prioritizes fan engagement through technology.
As the partnership unfolds, it underscores the growing importance of digital fan ecosystems, merging live sports, gamification, and immersive engagement. CREX recorded an impressive 213 million minutes of user engagement, illustrating the potential for this partnership to transform passive viewership into active participation.
Currently, the focus is on preparing for the upcoming season, with both organizations working to ensure that fans can access these experiences seamlessly through the CREX app during matches. The anticipation surrounding this partnership is palpable, as it promises to enhance the overall spectator experience.
This development matters significantly for both CREX and the Delhi Capitals, as it not only enhances fan engagement but also positions both entities at the forefront of a digital revolution in sports. The success of this initiative could set a precedent for future collaborations in the sports industry.
