Dakota Johnson stars in Calvin Klein’s Spring 2026 campaign
What does Dakota Johnson’s latest campaign for Calvin Klein reveal about modern fashion and self-expression? The answer lies in her nearly nude appearance, which promotes themes of confidence and comfort in private spaces.
Released on March 9, 2026, the campaign features Johnson in a series of bold looks that highlight Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines, as well as its denim collection. Directed and photographed by Gordon von Steiner, the campaign aims to celebrate the essence of feeling free and sexy on one’s own terms.
Johnson, who is now 36 years old, has been making waves in both acting and directing. She was last seen in the film Materialists and is set to make her directorial debut with A Tree Is Blue. Additionally, she will serve as an executive producer for her upcoming project Verity, expected to release later in 2026.
In her own words, Johnson stated, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.” This sentiment reflects the campaign’s focus on comfort and personal style.
Johnson’s personal life has also been in the spotlight, particularly following her breakup with musician Chris Martin in June 2025. In January 2026, she was spotted holding hands with singer Role Model, indicating a new chapter in her life.
The campaign has launched globally across Calvin Klein retail sites, its website, and social media platforms, further solidifying the brand’s reputation for provocative advertising featuring prominent stars.
With revenues of $2.3 billion reported by Calvin Klein’s parent group PVH in the three months leading up to December 2025, the brand continues to thrive in the competitive fashion industry.
As the campaign unfolds, it will be interesting to see how audiences respond to Johnson’s portrayal of confidence and comfort, and what this means for the future of fashion advertising.
Details remain unconfirmed regarding the long-term impact of this campaign on Johnson’s career and Calvin Klein’s brand image.
