Macy’s sues to maintain Amazon off billboard area at NYC retailer, Retail Information, ET Retail

Macy's sues to keep Amazon off billboard space at NYC storeNEW YORK: Macy’s has filed a lawsuit towards the corporate that owns the enormous billboard subsequent to its flagship Manhattan retailer, preventing to stop Amazon from taking up the promoting area that carried Macy‘s identify for nearly 60 years.

Within the lawsuit, filed final week in state Supreme Courtroom in Manhattan, the division retailer retailer mentioned there was a restrictive covenant in place since 1963 barring the billboard area from being utilized by any Macy’s competitor.

However Macy’s mentioned that when it tried to barter a lease renewal this 12 months, the billboard’s homeowners, the Kaufman Group, informed them they had been in discussions with a “distinguished on-line retailer,” and there was “little doubt” that meant Amazon, based on the lawsuit.

Messages had been left with the Kaufman Group in search of remark. Amazon had no remark.

Within the lawsuit, Macy’s requested the decide for an injunction that will preserve Kaufman from leasing the area to Amazon or another competitor.

“The damages to Macy’s buyer goodwill, picture, repute and model, ought to a ‘distinguished on-line retailer’ (particularly, Amazon) promote on the billboard are not possible to calculate,” the corporate mentioned within the lawsuit.

The lawsuit identified that the billboard is very seen in its annual Thanksgiving Day parade, which is nationally televised.

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