Retaining its technique of driving with nationwide and regional youth icons, Prega Information, India’s No.1 being pregnant detection card from the home of Mankind Pharma, has roped in southern actress Kajal Aggarwal as its official regional model ambassador. The collaboration with the actor will assist to strengthen Prega Information attain among the many area’s massive and widespread viewers.
Kajal is kind of a well-liked, dynamic and versatile actor not solely identified in Telugu, Tamil, Kannada, and different regional markets, however holds prominence in Bollywood additionally. Kajal is the heartthrob of Indian cinema and has an enormous fan following throughout pan-India. She is understood for portraying roles in standard regional films like Sita, Magadheera, Brindavanam together with Bollywood movies resembling Particular 26 and Singham, which had been successful among the many viewers.
The target behind the affiliation is that Kajal will play an integral position in intensifying the model’s attain within the southern Indian market, along with selling the model at a pan-national degree additionally. As a part of the affiliation, the model will quickly launch a 360- diploma marketing campaign which can be led by tv, print, and digital platforms.
Having Kajal on the board, Pleasure Chatterjee, Normal Supervisor- Gross sales & Advertising and marketing, Mankind Pharma stated, “We’re excited to have Kajal with us as her presence throughout southern markets will assist us in connecting with increasingly girls, and also will assist in constructing the notice of the product. The explanation behind this partnership is that Kajal is somebody to whom younger mothers can relate simply. Therefore, we want to leverage it and attain out to the expectant mom and be part of their happiness of their motherhood journey.”
Kajal Aggarwal stated, “It is extremely heart-warming to be part of Prega Information household. The model provides excellent news in a couple of minutes and is understood for its correct outcomes. Certainly, it has turn out to be a most well-liked selection for anticipating moms. That is an especially worthwhile affiliation for me, and I sit up for a significant partnership with the model.”
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