Breaking Journey Information interview: Florian Sengstschmid, chief government, Azerbaijan Tourism Board | Focus

Azerbaijan Tourism Board has been honoured with the title of Europe’s Main Cultural Vacation spot on the World Journey Awards.

Right here Breaking Journey Information speaks to Florian Sengstschmid, the chief government of Azerbaijan Tourism Board, to learn how it feels to have been recognised by voters from across the globe.

Breaking Journey Information: Having claimed a high title on the World Journey Awards, how does it really feel to have gained?

Florian Sengstschmid: We’re extraordinarily delighted to be voted because the winners of this prestigious award within the international journey and tourism trade.

This proves that we’re on the suitable path with our technique to focus on the distinctive tangible and intangible belongings of the nation and develop distinctive journey experiences based mostly on these real options as an alternative of making one thing synthetic.

We sit up for welcoming new and returning travellers to take one other have a look at this stunning nation.

BTN: How will the trophy enable you to to advertise Azerbaijan as we transfer into 2022?

FS: Tourism was one of many industries hit hardest by the pandemic, however with the lively ongoing vaccination course of and built-in journey protocols carried out, we lastly see the sunshine on the finish of the tunnel.

Participation at numerous worldwide commerce reveals and exhibitions, quite a few advertising and marketing campaigns, media work with main publications and platforms worldwide, cooperation with distinguished journey platforms and businesses, digital promotion – all these, topped with new thrilling tourism merchandise and experiences are solely part of what we’ve ready for the approaching yr.

Actually, the World Journey Awards trophy will contribute to reaching larger acknowledgement internationally and bolstering the picture of our vacation spot globally.

BTN: What’s it that caught the attention of voters; what do you suppose it’s that separates Azerbaijan from its opponents in Europe?

FS: Azerbaijan is an ideal vacation spot for individuals who want to discover the wealthy cultural providing and historic heritage – the nation is dwelling to a few masterpieces included within the UNESCO World Heritage Websites checklist, such because the magnificent Previous Metropolis (Icherisheher) in Baku, the prehistoric petroglyphs of Gobustan and the astonishingly stunning Sheki Khans’ Palace with beautiful miniatures within the historic centre of Sheki.

Well-known for its breath-taking views, Khinalig village has been included into the UNESCO Tentative Checklist in 2020.

There are additionally many wonderful examples of the UNESCO Intangible Cultural Heritage within the nation, together with copper manufacturing within the village of Lahij, carpet weaving and the artwork of constructing ladies’s silk headband “kelaghayi”.

Being an necessary hub on historic Silk Highway commerce route, Azerbaijan has lengthy been below affect of assorted cultures and ethnicities, changing into a multicultural nation represented by many countries and cultures.

Immediately, we are able to see the traces of Caucasian Albania which consisted of greater than 26 nations throughout Azerbaijan, Jewish settlements in Baku, Guba and Oghuz, Polish heritage in Baku, German heritage within the western elements of Azerbaijan – all represented by tangible and intangible cultural parts.

Shusha, the cultural capital of Azerbaijan, and the Karabakh area basically, will certainly play a vital function within the growth of tourism within the area.

An distinctive mixture of an Japanese nation with a Western outlook the place antiquity merges with modernity, Azerbaijan is an enthralling combination of individuals, kinds, colors and traditions that by no means ceases to amaze, and we invite everybody to go to and uncover this stunning vacation spot.

Extra Data

Discover out extra about Azerbaijan Tourism Board on the official web site.

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