Fintech for Teenagers Sees Transactions Price Crores a Month on New-Age Banking Apps

Satya Siba Nayak, 15, makes use of a debit card to pay for YouTube Premium and Netflix, to obtain apps from Google Play, and to pay for issues when he is out with mates. Signing up for an app known as FamPay enabled Nayak to have his personal card for making offline and on-line funds.

“My dad would not reside with us as he works in Karnataka and my mother wasn’t used to Google Pay and stuff, so I used to be researching a few resolution to make cashless transactions,” the category 10 pupil informed Devices 360.

He mentioned that asking for one-time passwords (OTPs) earlier was fairly an eyebrow raiser for his dad and mom, however together with his devoted account on FamPay, he would not need to hassle them anymore.

Younger Indians like Nayak say that money allowances from their dad and mom are neither handy nor at all times possible. For a lot of dad and mom, pay as you go wallets have been a superb possibility to provide their kids extra freedom, whereas permitting them to set limits too. Now, a brand new wave of fintech platforms are constructing out full-fledged debit programmes for youngsters, and seeing transactions value crores every month. However alongside the rise within the quantity and worth of transactions going down by way of these platforms, the expansion of apps being an final monetary supply for youths can be elevating issues.

The last word buyer

Earlier than going for FamPay, Nayak used to make transactions utilizing the money he was getting from his dad and mom within the type of pocket cash. He additionally typically used debit playing cards from his dad and mom for putting on-line orders. However the ease of getting his personal card has elevated Nayak’s spending (on-line and offline) to Rs. 2,500 a month.

FamPay is simply one of many in style new-age banking apps (generally often called neobanks) in India which are meant for youths and teenagers. Different in style apps within the class embrace Junio, launched in Could this 12 months by former Paytm executives, and Walrus, which was launched in 2019.

junio prepaid card image Junio

Junio permits dad and mom to load cash to their youngsters’ pay as you go card utilizing its cell app
Picture Credit score: Junio


Sourojyoti Barman is one other one of many lively customers of FamPay. Barman (17) signed up on the app in January with the only objective of getting his personal card for making transactions as an alternative of counting on the options opted by his dad and mom.

Similar to Nayak, Barman is spending about Rs. 2,500 on a month-to-month foundation by way of FamPay. He, nevertheless, seen that his total spendings declined from Rs. 3,000 a month that he had previous to getting the FamPay card as a result of he receives restricted cash on this account, not like the limitless entry he used to get from the Google Pay account of his father.

New-age platforms vs conventional banks

Within the first quarter of 2021, FamPay reached 13,50,142 registered customers and 38,44,609 transactions, the corporate mentioned. Junio, alternatively, mentioned it dealt with 6,50,000 transactions value Rs. 30 crores since launch by way of a consumer base of over 2,50,000 customers. Junio additionally mentioned that it processed 2,00,000 transactions value Rs. 10 crores simply in October.

As conventional banks do not permit teenagers to have their standalone financial institution accounts sans a guardian or guardian, platforms together with FamPay and Junio attempt to fill in that hole. As such, you do not want your dad and mom’ consent to create an account, nor do they should have their very own account with these apps, nor are paperwork corresponding to start certificates requested for.

All you need to do is to obtain the app on a tool, confirm your cellphone quantity, and register by submitting private data, corresponding to their full identify and full deal with. As soon as the registration kind is stuffed on the devoted app, the platforms have a know-your-customer (KYC) requirement that the dad and mom want to finish by importing a authorities issued ID card.

The apps additionally cost a price to enroll. FamPay expenses a one-time price of Rs. 299 for its common card, or Rs. 599 for the premium card. The primary distinction is rewards and tie-ups like Zomato Professional, and personalisation of the cardboard.

fampay famcard models comparison image FamPay

FamPay provides two distinct pay as you go card choices to youngsters
Picture Credit score: FamPay


Junio, alternatively, has a single Rs. 99 signup price. The corporate provides that in return of the signup price, customers get a scratch card, which has cashback as much as Rs.1,000.

These apps additionally give dad and mom the power to regulate the spendings of their kids by way of devoted analytics and dashboards. On the identical time, dad and mom can cease any transactions from their finish or obtain notifications for each new cost their youngsters make by way of the app.

Though apps together with FamPay and Junio are designed to be a platform for youngsters, they do not wish to stay an answer solely till their prospects turn out to be adults. The intention of those new gamers is to emerge because the one-stop banking resolution for these teenagers as soon as they full their adolescence part.

“If we open a checking account, if we’re proud of it, we do not go and alter,” mentioned Shankar Nath, Co-Founding father of Junio. “So, we wish to turn out to be that and catching kids on the age of 12–13 and making a relationship with them by way of our app is what we’re taking care of.”

Key variations between conventional banks and fintech apps for youths

Traits Conventional Financial institution New-age fintech apps
Dad and mom’ consent is should Sure No
Entry to spending analytics No Sure
Instant Fee Service (IMPS) assist Sure (However for a restricted quantity) No
Checking account of oldsters is obligatory Sure (generally) No
Want paperwork together with start certificates Sure (generally) No
Transactional quantity is proscribed Sure No
Recognised by RBI Sure No
UPI assist No Sure


Considerations over focusing on minors

David Monahan, Marketing campaign Supervisor for Boston, Massachusetts-based kids-focussed watchdog group Fairplay, famous that pay as you go playing cards focusing on kids raised essential issues concerning the delicate knowledge that corporations have been compiling about youngsters’ spending habits and whom they have been sharing it.

When requested about knowledge sharing, which can be instructed within the privateness coverage listed on the corporate’s website, Junio mentioned that it didn’t share consumer knowledge with any third events.

FamPay, alternatively, mentioned that it takes consumer consent for knowledge sharing.

“As a part of our co-branding association with our banking accomplice and different allied companies, we’re required to share KYC and different knowledge to allow the financial institution and ancillary service suppliers to authenticate customers to ensure that them to start transactions on our platform. We’ve got processes in place to make sure consent is obtained for such knowledge sharing as soon as the consumer turns into part of our ecosystem solely,” the corporate mentioned.

Monahan additionally acknowledged that below the guise of selling monetary literacy, these platforms have been truly designed to get even youthful kids within the behavior of creating purchases with out regard to whether or not they may afford or want issues.

“They’re additionally constructing model loyalty for sure banks and types when kids are younger and impressionable,” he added.

Kazim Rizvi, Founding Director of public-policy think-tank The Dialogue, agrees with the issues raised by Monahan and identified that these teen platforms have been additionally amassing biometric knowledge of minors that required the next diploma of safety.

“These apps intention at sub-18-year-olds and their dad and mom. This raises questions on legitimate consent, to the utilization of companies and the monetary system broadly. It goes with out saying that such an endeavour inevitably collects swathes of information,” he mentioned.

Some market specialists additionally imagine that regulatory management must be in place as minors are thought-about because the target market by these platforms, however the Reserve Financial institution of India would not have any particular norms for these younger prospects.

Nonetheless, Raghav Aggarwal, a Principal Advisor who analyses fintech technique and offers engagements at PwC, in his private capability, informed Devices 360 that regulating these platforms and recognising them as a person financial institution would contain quite a lot of capital necessities.

“As quickly as you recognise an establishment as a person financial institution there are much more compliances, there are much more capital necessities which sort of come into the image, which might block quite a lot of capital or would require costly capital from these neobanks, and as an alternative of channeling into for instance the innovation, know-how, buyer acquisition, they must park that cash in type of in type of compliances,” he mentioned.

Aiming to turn out to be teenagers’ financial institution for all times

For Fintech apps, the aim is not simply to play a component within the lives of children, however to turn out to be part of their persevering with lives.

“That’s the reason we name ourselves FamPay and never only a teenage funds app,” mentioned Kush Taneja, Co-Founding father of FamPay. “We wish to stick with them, we wish to embrace them in the whole monetary ecosystem, and we wish to develop with them.”

Ankit Gera, Co-Founding father of Junio, informed Devices 360 that one of many ongoing developments was to provide credit score on UPI by way of the app.

“As a result of kirana shops in your neighbourhood could not have a swipe machine. So, we’re constructing a characteristic the place you’ll be able to scan and pay. We’re about to provide credit on that cost mode as a result of these are like small funds of 100 rupees,” he mentioned.

Junio can be planning to ultimately provide faculty, schooling, and private loans that will be given to customers once they attain the age of 18. Within the short-run, the corporate is in talks with fast-moving shopper items (FMCG) manufacturers to run numerous provides on its platform.

What’s attracting youngsters?

Nath of Junio informed Devices 360 that he and his accomplice Gera took Greenlight (a in style app within the US) as a reference mannequin for his or her app.

“Youngsters these days are the CTO of the family, virtually as a result of they’re, in lots of instances, much more savvy than their dad and mom digitally,” mentioned Nath, who previously labored as Chief Advertising and marketing Officer and Senior Vice President at Paytm. “So our complete strategy was basically motivated by the truth that if a baby is transacting digitally, she or he ought to be having his personal cost devices, below supervision, in fact.”

Whereas Google Pay and PhonePe compete with big cashbacks and rewards to get folks to enroll, the group at FamPay mentioned that children aren’t on the lookout for the identical sort of provides.

“Children do not come to our platform for rewards,” mentioned FamPay’s Taneja. “Once they decide one thing, they do not decide due to the reward, they decide as a result of they really feel that emotional connection, the model worth, the worth prop and that aesthetic are way more larger than simply rewards.”

FamPay additionally provides the power to let teenage shoppers talk with buyer brokers on its platform utilizing GIFs, memes, even voice notes. There are doodles on FamPay’s FamCard Me to provide a personalised really feel to younger prospects.

fampay famcard me doodle image FamPay  FamCard Me  FamCard

FamCard Me lets youngsters have doodles on their pay as you go playing cards to get a personalised really feel
Picture Credit score: FamPay


“What occurs is as soon as teenagers get a card, they wish to flash it out,” defined Taneja. “They wish to showcase it to their mates, they wish to put it on Instagram, they usually wish to get that feeling.”

FamPay is in plans to deliver fantasy characters on its playing cards to bolster personalisation. Taneja indicated the fantasy characters may very well be from Disney and should come at the price of FamCoins. The purchasers we talked to are extra keen on making funds with out OTPs than customising their playing cards, although.

“You may actually get inventive with FamCard Me and have seen nice designs, however for the Rs. 600, I do not suppose I might take that,” mentioned Nayak. “If they’d give some low cost I’ll rethink.”

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