Holland America Line is tapping the digital experience of Kacy Cole, naming her as the brand new vice chairman of selling and e-commerce on the firm.
Cole involves the cruise business with greater than 20 years of world expertise main advertising and marketing features, implementing digital transformation and integrating model and efficiency advertising and marketing collectively to ship progress.
She is going to report back to Beth Bodensteiner, Holland America Line chief business officer.
As vice chairman of selling and e-commerce, Cole will utilise her data of digital advertising and marketing to work intently with groups throughout all areas of the organisation to refine the main focus and enrich the patron expertise.
She is going to create enhanced methods for every little thing from full-funnel advertising and marketing in any respect phases of the reserving course of and branded content material to guest-service initiatives and improvements and integrations on company-owned channels.
“Kacy joins Holland America Line with a powerful status as an impactful advertising and marketing chief, and her experience will assist drive our model to extra clearly outline our place as one of many world’s main cruise strains,” mentioned Gus Antorcha, president of Holland America Line.
“We welcome Kacy to the Holland America Line staff and stay up for working collectively to sharpen our advertising and marketing methods.”
Previous to becoming a member of Holland America Line, Cole was senior vice chairman of selling at digital platform LTK (previously Rewardstyle + Liketoknow.it) the place she was accountable for world advertising and marketing features.