SNA Displays has partnered with Kevani to debut the largest digital out-of-home (DOOH) display in South Bay, Los Angeles. The monumental installation measures approximately 61’5″ tall and 40′ wide, processing an impressive 3.6 million pixels across a digital canvas of 2,450 square feet.
Located in a prime area, the display is designed to captivate audiences with its exceptional clarity and scale. “Nexus’ prime location and cutting-edge creative capabilities make it a powerful platform for brands looking to make a lasting impact in one of LA’s most dynamic locales,” said Kevin Bartanian, CEO of Kevani.
In addition to the DOOH display, the National Retail Federation (NRF) has unveiled a new video production studio featuring a 1.2 mm BRILLIANT Interior LED videowall from SNA Displays. This studio, designed for broadcast-quality production, measures approximately 6’8″ tall by 11’10” wide and processes 4.7 million pixels.
The new studio is equipped with three cameras for multi-angle shots and a high-end production desk, enhancing the quality of content produced for retail and advertising sectors. Craig Sholder, SNA Displays’ West Coast sales director, noted, “The exceptional clarity and scale that Nexus offers is a huge benefit for advertisers.”
As SNA Displays continues to innovate, the company is shifting its focus towards smaller-ticket, high-margin products amid uncertainty among grassroots customers. This strategic pivot aims to address evolving market demands and consumer behaviors.
Yesco provided LED installation services for the DOOH display, ensuring that the technology meets the high standards expected in such a competitive landscape. The collaboration between SNA Displays and Kevani marks a significant milestone in digital advertising, particularly in high-traffic urban areas.
Observers are keen to see how this new display will influence advertising strategies in Los Angeles and beyond, as brands seek to leverage cutting-edge technology to reach their audiences more effectively.
Details remain unconfirmed regarding the long-term impact of these installations on local businesses and advertising revenues, but the initial response from industry stakeholders has been overwhelmingly positive.
