Aman Gupta, known for his role as a judge on Shark Tank India and as co-founder of boAt Lifestyle, recently initiated legal proceedings at the Delhi High Court, seeking protection for his personality rights against unauthorized use of his likeness. This action highlights a growing trend among celebrities to safeguard their identities in an increasingly digital landscape.
The case, titled Aman Gupta v. John Doe & Ors., saw Gupta represented by Senior Advocate Diya Kapur and Advocate Nakul Gandhi. On April 30, 2026, Justice Jyoti Singh recused herself from hearing the matter, prompting it to be scheduled for a later date.
On May 7, the case will be heard by Justice Tushar Rao Gedela. Legal documents indicate that the Delhi High Court has previously ruled in favor of various public figures seeking similar protections, addressing concerns surrounding the misuse of likeness and identity online.
Notably, this trend is not isolated to Gupta; other prominent figures such as Salman Khan and Sri Sri Ravi Shankar have also filed suits regarding their personality rights. The court has issued john doe orders in these instances to prevent unauthorized exploitation of personalities.
The rise of AI-generated content has further complicated matters related to personality rights, as it often blurs the line between legitimate use and infringement. Legal experts suggest that the court’s willingness to grant relief to public figures signals an important shift in recognizing and enforcing these rights amidst evolving digital challenges.
In light of these developments, sources indicate that the increasing misuse of likeness and identity online is becoming a pressing concern for many in the entertainment industry.
