The Vivo X300 FE is poised to launch in India on May 6, 2026, with an expected price of Rs 79,999 for the model featuring 12GB of RAM and 256GB of storage, a significant increase compared to its predecessor, the X200 FE, which debuted at Rs 54,999.
Documents show that this new model not only carries a higher price tag but also features advanced specifications designed to appeal to consumers seeking a premium smartphone experience. The Vivo X300 FE boasts a 6.31-inch LTPO AMOLED display with a resolution of 1.5K and a refresh rate of 120Hz, making it competitive in the current market.
Additionally, the smartphone is powered by the Snapdragon 8 Gen 5 chipset and houses a robust battery capacity of 6,500mAh, which supports both 90W wired and 40W wireless charging. Sources say that these enhancements are part of Vivo’s strategy to penetrate deeper into the premium smartphone segment.
Among its notable features is a Zeiss-backed camera system that includes a primary sensor of 50MP, complemented by an 8MP ultrawide lens and a unique 50MP periscope telephoto camera offering three times optical zoom. This camera technology indicates Vivo’s commitment to providing high-quality imaging capabilities.
The impending launch also includes the more expensive Vivo X300 Ultra, which is anticipated to be priced at Rs 1,59,999. Such pricing strategies suggest that Vivo aims to diversify its offerings within the premium smartphone market while catering to different consumer segments.
However, uncertainties linger regarding final pricing confirmations and potential promotional strategies for both models. Sanju Choudhary mentioned that while the Vivo X300 FE may carry an MRP of Rs 1,19,999 in packaging, the expected launch price remains around Rs 79,999.
This strategic positioning reflects Vivo’s intent to establish itself firmly within an increasingly competitive landscape dominated by established brands. As such developments unfold in the coming weeks, industry analysts will likely scrutinize how these launches affect consumer choices and overall market dynamics.
